Facebook served around 704 billion ad impressions in 2011
This page gives the background figures highlighted in this article “Facebook Valuation – How *YOU* can make a ballpark estimate”
The Click-Through-Rate (CTR) on Facebook ads is around 0.05 %
Facebook has around 800 million “active” users. Click here > How Facebook defines active user
Facebook’s ad revenues were 3.1 billion dollars in 2011.
Revenue per ad impression is around 0.004cents = 3.1 billion rev / 704 billion impressions
Revenue per click is around 0.08 cents = 3.1bill rev divided by (704 billion imp x 0.05 CTR)
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