Alarm Bells Already For Scott Thompson, Yahoo! CEO

Scott Thompson has been Yahoo! CEO for around a week now and for me alarm bells are already ringing

It is clear from all the news coverage so far that the ex PayPal CEO does not know what problems Yahoo! has.

Given that the problems at Yahoo! are so obvious to every web user and web publisher, this should be a worry to anyone that has shares in Yahoo!

The fact that Scott Thompson has no experience of online advertising also raises an eyebrow but it is too soon to say whether he can adapt or not.

Given that Scott Thompson has not come out with anything concrete so far on the strategy and future direction of Yahoo! I would have to assume he has no prior notion of what the company needs.

What I would expect from Thompson is a comprehensive strategic plan within the next 4-6weeks, at the absolute latest.

Given the obvious issues that the company has I do not think this is too much to ask. The fine details may take a bit longer to work out but the broad strokes should be painted extremely quickly and give the company impudence to move forward.

I have written a few times outlining exactly what Yahoo! needs to do to take on Google, I can only hope for the sake of the internet that Thompson can turn around the business and quickly.

The internet needs Yahoo! I hope Thompson is the man for the job, we should find out in the very near future.